market legends by design

commercial growth strategy and senior leadership for consumer brands and IP-driven businesses

From launch and commercialization to expansion and transformation, MythMaker connects strategy, execution and market opportunity to unlock scalable growth.

where brands, IP and commerce connect

Built on Experience. Designed for Impact.

Founded by Toronto-based commercial executive Monika Sharma, MythMaker Brands draws on more than 20 years of experience across Paramount, Entertainment One, Guru Studio, Studio Licensing and CIBC. She held several senior leadership roles, including two Vice President-mandates at Paramount leading Canada Consumer Products and Retail Marketing & Strategy for the U.S. and Canada.Her work has spanned market leadership, brand and portfolio strategy, consumer products and licensing, retail development, integrated marketing and strategic partnerships.She has helped scale a diverse portfolio of brands and franchises, including PAW Patrol, SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Peppa Pig, Yellowstone, Star Trek, MTV and Elvis Presley. Her broader experience includes marketing film and television launches across broadcast and digital platforms and driving growth within financial products and services.Through MythMaker, Monika brings senior operator expertise that connects brand storytelling, consumer demand, commercial strategy, strategic partnerships, market readiness and execution to build brands that stand apart—and perform where it matters.

  • 20+ — Brands and franchises scaled

  • Multi-billion-dollar — Annual retail sales supported across the U.S. and Canada

  • Double-digit — Canadian licensing and sales revenue growth achieved

  • $10M+ — Annual cross-border marketing investment directed

  • 8+ — International markets supported through collaboration and synergies

  • 50+ — Leading partnerships, including Walmart, Amazon, Target, Costco, Spin Master, Mattel, General Mills, NBA, Corus Entertainment, Paramount+, Google

HOW MYTHMAKER UNLOCKS GROWTH

Define the Commercial Story

Sharpen brand and market positioning

  • Positioning and value proposition

  • Portfolio strategy and prioritization

  • Commercial narrative and differentiation

Design the Growth Strategy

Build a growth roadmap and go-to-market strategy

  • Retail, licensing and strategic partnerships

  • Revenue and investment optimization

  • Go-to-market roadmap and sequencing

Build Market Momentum

Orchestrate high-impact market entry and activation

  • Integrated launch planning

  • Partner engagement

  • Omnichannel marketing and retail media activation

Lead the System

Align strategy, resources and accountability

  • Executive and cross-functional alignment

  • Resource and capability design

  • Performance measures and accountability

Engagements can span the full system or focus on the elements that offer the greatest opportunity.MythMaker provides senior fractional, interim and advisory leadership to accelerate priority growth opportunities. Select specialist collaborators may be incorporated where a mandate requires complementary expertise.

Let's discuss your growth opportunity.

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