legends by design

MythMaker Brands is a commercial growth partner for brand and IP-driven businesses
that turns ambition into market-defining performance.

shaped with purpose, built to scale, and crafted to endure.

where ip meets the market

Built on Experience. Designed for impact.

Founded by Monika Sharma (ex-Paramount, eOne, Guru Studio, Studio Licensing, CIBC), MythMaker Brands brings over 20 years of leadership experience in shaping brand, portfolio, and revenue growth across Canadian and U.S. markets.MythMaker architects commercial brand engines with purpose—building and aligning strategy, market opportunity, retail and partner relationships, franchise ecosystems, transmedia storytelling and omnichannel execution to unlock revenue growth and deepen consumer connection.From scaling globally recognized franchises such as PAW Patrol, SpongeBob SquarePants, Teenage Mutant Ninja Turtles, and Yellowstone, to leading major consumer product launches and securing top-tier programs across multi-billion-dollar retail environments, Monika brings the precision and perspective to build brands that stand apart— and perform where it matters.

THE MYTHMAKER APPROACH

Defining the Brand Story

Sharpen brand and market positioning

Ensure a clear value proposition, market differentiation and winning franchise narrative rooted in insights— creating the strategic foundation to stand apart

Driving Growth Strategy

Build a growth roadmap and go-to-market strategy

Build phased plans across consumer products, retail, partnerships, content, and marketing—designed to work together as scalable systems, with scope aligned to opportunity

Bringing It to Life

Activate integrated ecosystems across consumer touchpoints

Through transmedia storytelling and omnichannel impact, bring brands to life in ways that capture consumer imagination and drive performance

Based in Toronto, MythMaker partners with companies through consulting and fractional leadership to define and deliver on their growth ambitions. MythMaker mobilizes specialized expertise to support execution as needed.

If you're interested in connecting on a project or opportunity, please reach out through filling out the form below.

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