market legends by design

MythMaker Brands is a commercial growth partner for brand and IP-driven businesses, shaping strategy, partnerships, and market pathways that support scalable growth.

where ip meets the market

Built on Experience. Designed for impact.

Founded by Monika Sharma, a former Paramount executive, MythMaker Brands brings over 20 years of leadership experience in shaping brand, portfolio, and revenue growth across Canadian and U.S. markets, and building international market synergies.MythMaker architects commercial brand engines with purpose— bringing together strategy, market opportunity, retail and partner relationships, franchise ecosystems, marketing strategy, transmedia storytelling, and omnichannel integration to support revenue growth and deepen consumer connection.Engagements can span the full system or focus on the elements that unlock the greatest value.From scaling globally recognized franchises such as PAW Patrol, Peppa Pig, SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Elvis Presley, and Yellowstone (and 15+ more), to driving major product launches across entertainment and financial sectors, and shaping high-impact programs within multi-billion-dollar retail environments, Monika brings a breadth of experience and perspective to
building brands that stand apart— and perform where it matters.

THE MYTHMAKER APPROACH

Define the Brand Story

Sharpen brand and market positioning

  • Value proposition

  • Portfolio strategy and prioritization

  • Competitive differentiation

  • Commercial narrative and pitch development

  • Investment prioritization

Design the Growth Strategy

Build a growth roadmap and go-to-market strategy

  • Revenue & budget optimization

  • Commercial ecosystem design (licensing, retail, partnerships)

  • Go-to-market roadmap and sequencing

  • Performance frameworks

  • Market expansion and scaling

Build Market Momentum

Orchestrate high-impact market entry and activation

  • Strategic trade and industry engagement

  • Integrated campaign and activation planning

  • Omnichannel activation

  • Transmedia storytelling

  • Retail & merchandising strategy

Lead the System

Align strategy, resources and accountability

  • Commercial and brand leadership

  • Executive alignment and decision support

  • Resource and capability design

  • Cross-functional alignment

  • KPI frameworks

Based in Toronto, MythMaker provides senior fractional and advisory leadership to help companies shape growth strategy, strengthen commercial pathways, and move priority opportunities forward. Specialized expertise can be brought in to support execution as needed.

If you're interested in connecting on an opportunity, please reach out through filling out the form below.

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