market legends by design

MythMaker Brands is a commercial growth partner for consumer brands and IP-driven businesses, shaping market pathways and strategic partnerships to drive scalable growth.

where brands, ip and commerce connect

Built on Experience. Designed for impact.

Founded by Monika Sharma, a Toronto-based executive, MythMaker Brands brings over 20 years of commercial experience driving brand, portfolio and revenue growth across North American markets while building high-value international synergies. Leveraging an extensive background that includes Paramount, Entertainment One and CIBC, Monika bridges brand storytelling with strategic rigor to drive business and cultural impact.MythMaker architects growth across the commercial ecosystem— building and connecting brand and IP strategy, consumer products, retail expansion, sales, marketing, licensing and strategic partnerships to unlock new revenue opportunities and deepen consumer connection.Engagements can span the full system or focus on the elements that offer the greatest opportunity.From leading Canada as a strategic consumer products market and driving multi-billion-dollar cross-border retail engines for iconic franchises— such as PAW Patrol, Peppa Pig, SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Elvis Presley, and Yellowstone (and many more)— to marketing film and television launches across top platforms and scaling financial products and services earlier in her career, Monika is experienced in bringing strategic architecture, creative vision and operator discipline to
build brands that stand apart— and perform where it matters.

THE MYTHMAKER APPROACH

Define the Commercial Story

Sharpen brand and market positioning

  • Value proposition

  • Portfolio strategy and prioritization

  • Competitive differentiation

  • Commercial narrative and pitch development

  • Investment prioritization

Design the Growth Strategy

Build a growth roadmap and go-to-market strategy

  • Revenue & investment optimization

  • Commercial ecosystem strategy

  • Go-to-market roadmap and sequencing

  • Performance frameworks

  • Market expansion and scaling

Build Market Momentum

Orchestrate high-impact market entry and activation

  • Strategic trade and partner engagement

  • Integrated launch planning

  • Omnichannel and retail media activation

  • Transmedia storytelling

  • Retail and partner strategy

Lead the System

Align strategy, resources and accountability

  • Commercial and brand leadership

  • Executive alignment and decision support

  • Resource and capability design

  • Cross-functional alignment

  • KPI frameworks

Based in Toronto, MythMaker provides senior fractional, interim and advisory leadership to help companies shape growth strategy, strengthen commercial pathways, and move priority opportunities forward. Specialized expertise can be brought in to support execution as needed.

To discuss a priority growth opportunity and advisory, fractional or interim leadership need, please reach out using the form below.

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